ivy Postcard Promotion: ivy is a hospitality and hotel establishment like no other.
Located in central Sydney, Australia, ivy has numerous bars and restaurants and
is the playground of Sydney’s social elite. The postcard I have designed is to
encourage more business and patronage during the CBD lunch break, targeting
local business and their employees. The postcard uses the brand’s identity in an
unusual way; the signature yellow strips are dripping juice and condensation,
helping to deliver the message of complementary juice at lunchtime.